Unlocking value for every actor in the SA Red Meat Industry and becoming a world class competitor

PRESS RELEASE

(For immediate release)

Red Meat Industry workshop; 16 March 2017

Unlocking value for every actor in the SA Red Meat Industry and becoming a world class competitor

A red meat industry workshop held during the 2016 Aldam Stockman School established broad consensus amongst the Meat Value Chain participants that the red meat industry and the consumer could benefit from a systemic strategic industry upgrade. It further concluded that strategic interventions will be vital to differentiate the core product and move away from meat being a commodity in South Africa. Establishing a sustainable and profitable strategy will also unlock future value for the whole value chain; the introduction of new initiatives will become essential to improve the competitiveness of the SA red meat industry in the world market.

After the Stockman School, the Federation of Primary Red Meat Producers (RPO and NERPO) as well as the RMIF (Red Meat Industry Forum) and Department of Agriculture, Forestry and Fisheries (DAFF) supported the South African Beef Genomics Program (BGP) objective to conduct a Red Meat Industry workshop during the first quarter of 2017, with the aim to establish a strategic roadmap for the SA Red Meat Industry to become a world-class competitor.

All stakeholders in the red meat industry are invited to provide inputs into the desired future industry position. Input can be provided on the workshop website: www.syntagm.co.za/rmi. All feedback obtainedfrom stakeholders will be used to construct a tool for prioritizing actions in order to improve industry competitiveness. The findings will be presented at the Red Meat Industry Workshop on March 16th, 2017 for further discussion.

We encourage all Red Meat Industry stakeholders to participate in the process and to register on the website.

Task team

Mr Chris Klopper | 082456 7031

Dr John Becker | 082 321 2150

Dr Michael Bradfield | 082 857 0961

Mr Thys Meyer | 082 800 6342

Dr Pieter Prinsloo | 072 430 9474

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